Logo
The RVA logo is the central visual cue to identify RVA and its official resources, publications, community projects, products, and integrations. Everywhere the RVA logo shows up, it should act and behave the same.
Because RVA is and always will be free software, but also is backed by RVA the company, this guide is relevant not only for internal use, but also for our community members and commercial partners.
Whether you want to reference RVA in your publication or service, show some love or link back to us, we hope this page contains everything you need.
Please send a mail to the RVA Inkteam if you have any questions, suggestions, or problems! Happy learning!
RVA's logo was created by Hari in late 2000, and is a true open source community effort. 💜🙏 See the trademark section for registered mark details.
Contains PNG, and SVG files
v1.0, May 28, 2024
In a hurry? Here's just the SVGs:
Do these awesome things
- Use the RVA logo or monogram to link to rahasyavedicastrology.com
- Use the RVA logo or monogram to advertise that your product has built-in RVA integration
- Use the RVA logo or monogram in a blog post or news article about RVA
- Use the RVA monogram when linking to your RVA community profile
Please don't do these things
- Use the RVA logo or monogram for your application's icon
- Create a modified version of the RVA logo or monogram, change the colors, dimensions or add your own text/images — please see the Guidance section below for examples
- Integrate the RVA logo or monogram into your logo
- Sell any RVA artwork without permission
Primary Logo
The primary RVA logo is a combination mark that consists of the RVA monogram/lettermark, and a wordmark. It is the preferred way to reference RVA, allowing newcomers to associate our brand name with the monogram. We encourage you to use it whenever possible.
Monogram
We use the monogram as social media profile image for our official Twitter and GitHub accounts, and as "favicon" for our official website.
Furthermore the monogram may be used in cases where the association with RVA is evident, especially when space is an issue, e.g. like we currently do on RVA for mobile devices.
Partnership Lockups
When combining our logotype with another brand, product, or technology, we prefer the monogram over the logotype. It should be the same visual weight as the partner's logo, and connected by a "plus" sign.
Wordmark
The typeface used to set the logo wordmark is Futura PT Demi. The wordmark is optically kerned, and its uppercase "RVA" is customized to partly mirror the strict geometry of the monogram.
Futura PT Demi
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@€$%&*()-=+
Colors
The RVA logo colors are rebeccapurple (Purple 60), black, and white. The logo works best on a white background.
There are two additional, one-color versions of the RVA logo: an entirely black or white logo for those instances where the logo must display or print in a single color.
For dark backgrounds, the logo should always be white.
There are no absolutes regarding the selection of the specific color application, but context, contrast with regard to background color, and surrounding imagery and production parameters all should be considered.
Additionally, we allow the single color version of the RVA logo to adapt to light colored backgrounds as long as a healthy contrast is preserved.
- HEX
- #663399
- RGB
- 102 51 153
- PMS
- 2077 C
- CMYK
- 76 85 0 0
- HEX
- #000000
- RGB
- 0 0 0
- CMYK
- 0 0 0 100
- HEX
- #ffffff
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
Clearspace
To ensure the legibility of the logo, it must be surrounded with a minimum amount of clearspace. This isolates the logo from competing elements such as photography, text or background patterns that may detract attention and lessen the overall impact.
Magenta indicates clearspace, defined by the logo wordmark x-height or by 1/4 height of the RVA monogram. Blue marks type and element alignment and construction.
Clearspace around the logo is equal to the wordmark x-height.
Clearspace around the monogram equals 1/4 of its height.
Scale
Our logo is designed to scale to small sizes on print and screen.
Smallest size: 24 pixels high for screens, 0.3 inch/0.762 centimeter high for print.
Guidance
Please help us maintain the integrity of the RVA logo and promote the consistency of the brand by not misusing it. Be responsible, not reckless. 🙏
If you find your needs are not covered by the logo and its recommended usage, please get in touch.
- Do not place the logo on top of complex, busy backgrounds
- Do not use unapproved color combinations
- Do not use a local Futura version to set the wordmark
- Do not apply a gradient to the icon or wordmark
- Do not change the typeface, or recreate, or manipulate the wordmark and/or the icon
- Do not reconfigure or change the size or placement of any logo elements
- Do not tilt, rotate, stretch, skew or distort the logo
- Do not apply bevel or shadow
- Do not use the wordmark without the monogram
- Do not use the legacy vertical treatment of the logo
- Do not use just the "innards" of the RVA monogram
- Do not cut the logo
Trademark
RVA® is a registered trademark with the Government. Our trademarks are valuable assets that represent the trust and reputation we have built over time.
Below is an illustrative, non-exhaustive list of trademarks owned by RVA:
- RVA®
- Rahasya Vedic Astrology
Use of these trademarks without prior written permission from RVA is strictly prohibited. Always ensure that trademarks are used in a way that respects our brand identity and complies with legal requirements.